Supporting Trust in Advertising
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    The Advertising Standards Board of Finance Ltd. 12 Henrietta Street, London, WC2E 8LH
    info@asbof.co.uk
    Stay up to date

    To view the ASA's latest cases and adjudications, and understand the issues in advertising right now, please visit their site, or follow their Twitter feed.

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    Without trust a brand is just a product and its advertising is just noise.

    Keith Weed, President, Advertising Association

    All advertisers gain great benefit from advertising self-regulation, so it is vital that all share the cost, and pay the levy.

    Phil Smith, Director General of ISBA

    Consumer trust is crucial to brand value and so our value as an industry.

    Stephen Woodford, CEO, Advertising Association

    How to contribute

    The Mailing Preference Service (MPS) is a free service for the public (funded by the direct mail industry), to enable them to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by Royal Mail – and all directly involved trade associations – and is fully supported by The Information Commissioners Office (ICO). It is funded by the Mailing Standards levy, which is charged at £2 per £1,000 on the cost of postage, and is collected – in the main – by Royal Mail, included on its postage mailing invoices.