Supporting Trust in Advertising
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    The Broadcast Advertising Standards Board of Finance Ltd. 12 Henrietta Street, London, WC2E 8LH
    info@basbof.co.uk
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    To view the ASA's latest cases and adjudications, and understand the issues in advertising right now, please visit their site, or follow their Twitter feed.

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    Without trust a brand is just a product and its advertising is just noise.

    Keith Weed, President, Advertising Association

    All advertisers gain great benefit from advertising self-regulation, so it is vital that all share the cost, and pay the levy.

    Phil Smith, Director General of ISBA

    Consumer trust is crucial to brand value and so our value as an industry.

    Stephen Woodford, CEO, Advertising Association

    How to contribute