Without trust a brand is just a product and its advertising is just noise.
The benefits of advertising self-regulation are very important, and evident.
The benefits of advertising self-regulation are very important, and evident.
because they can expect legal, decent, honest and truthful advertising – as well as the right of complaint and redress – via the ASA
by ensuring that advertising codes and guidance are kept up to date in a relevant and appropriate way
by ensuring confident collaboration with Government on new legislation – and technological developments – relevant to the industry
by cutting costs (such as legal fees), and demand on management time, by ensuring you get your advertising right the first time
The Advertising Standards Authority (Broadcast) (ASAB) is the UK’s independent regulator of advertising across television, radio and cable, applying the Advertising Code which is written by the Broadcast Committee of Advertising Practice (BCAP).