Following the highly successful regulation of non-broadcast advertising in the UK since 1974 (via the ASA), the advertising industry sought to bring broadcast regulation with the ASA as well, following reviews by the newly formed Ofcom.
In 2004, this resulted in Parliament approving the delegation by Ofcom of the regulation of broadcast advertising to a new legal entity, the Advertising Standards Authority (Broadcast) Ltd (ASAB) – although the public understands, and recognises, the ‘ASA’ as regulating all advertising.
And basbof is an independent body, founded to handle the ASAB’s funding – ensuring their operational independence and impartiality.
